To read whole article. click : https://bkcbiographer.blogspot.....com/2020/06/jio-rev
Reliance Jio Revolution In India
Let's find out in this site of Bkc explained the beginning: in June 2010, Reliance Industries bought a 95% stake in "Info tell broadband services limited (IBSL)" for $670 million. Although unlisted, IBSL was the only company that won broadband spectrum in all 22 circles in India.
In 4G auction, that took place in the year 2010. later continuing as Reliance's telecom subsidiary, Infotel broadband services limited was renamed as "Reliance Jio Infocom limited (RJIL)" in January 2013. Billionaire Mukesh Ambani telecom venture Jio, which catapulted India as the world's largest mobile broadband data consuming nation in less than 2 years, Was first seeded by daughter,Isha Ambani, in 2011. since the idea first cropped up, Reliance jio has spent more than $33 billion to break into India's mobile phone market. So, how do you disturb an entire industry, and make it follow your steps?
The topmost idea will be, by initially offering unlimited call services and data transmission at dirty cheap rates. And that's what exactly jio did. With great marketing strategy to a rising fan base, Jio entered the Indian telecom market with a bang. The stage was set for jio, and other telecom companies were just sitting ducks waiting for jio to make the first moves. This made jio the clear trendsetter in India's Telecom sector. As of 31st January 2020, there are 1156.44 million wireless subscribers in India according to Telecom Regulatory Authority of India (TRAI). in which Reliance Jio now holds 32.56% of market share with a subscriber base of 376.53 million (as of 31st Jan 202.
The price war and increasing market share: Jio started his services by initially offering unlimited calls and data but no company can survive with this type of business model for too long as Jio offered his services for almost free in its welcome offer, other telecom companies were looking for different ways to retain their subscribers. and this led to a start of new price war between the top telecom companies like Airtel,Vodaphone and idea.