Ecommerce overselling: How To Combat It - Eshopbox
Overselling is when a customer completes a purchase but you don't have that product in stock. In simple terms, overselling occurs when you sell more than what you actually have. Despite the product's unavailability in your inventory, the product is displayed on the product page of your online store or marketplace as 'in-stock.' Ultimately and unfortunately, the order has to be canceled, i.e. an out of stock (OOS) order.
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