SEO - Google SEO - What is SEO???

SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.

All major search engines such as Google, Bing and Yahoo have primary search results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment isn’t involved, as it is with paid search ads.

Black hat SEO - Google Black hat SEO - What is Black hat SEO

In search engine optimization (SEO) terminology, black hat SEO refers to the use of aggressive SEO strategies, techniques and tactics that focus only on search engines and not a human audience, and usually does not obey search engines guidelines.

Some examples of black hat SEO techniques include keyword stuffing, invisible text, doorway pages, adding unrelated keywords to the page content or page swapping (changing the webpage entirely after it has been ranked by search engines).

Black hat SEO is more frequently used by those who are looking for a quick financial return on their Web site, rather than a long-term investment on their Web site. Black hat SEO can possibly result in your Web site being banned from a search engine, however since the focus is usually on quick high return business models, most experts who use Black Hat SEO tactics consider being banned from search engines a somewhat irrelevant risk.

white hat SEO - Google white hat SEO - What is white hat SEO

In search engine optimization (SEO) terminology, white hat SEO refers to the usage of optimization strategies, techniques and tactics that focus on a human audience opposed to search engines and completely follows search engine rules and policies.

For example, a website that is optimized for search engines, yet focuses on relevancy and organic ranking is considered to be optimized using White Hat SEO practices. Some examples of White Hat SEO techniques include using keywords and keyword analysis, backlinking, link building to improve link popularity, and writing content for human readers.

White Hat SEO is more frequently used by those who intend to make a long-term investment on their website. Also called Ethical SEO

SEO glossary - Google SEO glossary List - What is Google SEO glossary

Absolute Link
Relative Link
Alt Attribute
Anchor Text
Black Hat SEO
White Hat SEO
Borken Link
Canonical URL
Content Management System (CMS)
Contextual Advertising
Crawl Depth
Crawl Frequency
CSS (Cascading Style Sheets)
Deep Link
Meta Description
Doorway Pages
Dedicated Server
Deep Link Ratio
Duplicate Content
Ethical SEO
Editorial Link
External Links
FFA Directories or Pages (Free for All)
Fresh Content
Fuzzy Search
Hidden Text
Inbound Links
Internal Links
Information Architecture
Keyword Density
Keyword Research
Keyword Stuffing
Link Baiting
Link Building
Link Farm
Link Popularity
Long Tail
Meta Refresh
Meta Tags
Meta Keywords
Organic Search Results
Paid Inclusion
Reciprocal Link
Link Hoarding
Reputation Management
Search Engine Optimization (SEO)
SERP (Search Engine Result Page)
Text Link Ads

Google SEO Updates List - Google Algorithm Updates List - What is Google SEO updates

Google Hummingbird
Google Mobile Friendly Update
Google Panda Update
Google Penguin Update
Google Pigeon Update
Google Payday Update
Google Pirate Update
Google EMD (Exact Match Domain) Update
Google Top Heavy Update


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