How to Develop a Social Media Marketing Strategy for Your Business
Social Media Marketing Strategy: A whopping 3.2 billion people, or 42% of the world's population, uses social media. On average, people spend over two hours of their day messaging and surfing social media networks.
After having a positive experience with a brand on social media, 71% of people will often recommend the brand to their friends and family. On top of that, 49% of people are taking their cues on what to buy from social media influencers.
Based on these statistics, it's crucial for businesses to have a solid social media marketing strategy in place. Unfortunately, many business owners have no idea how to handle social media marketing. They feel confused and overwhelmed by the many tips and strategies they have heard, so they end up either doing very little with their social media accounts or doing a poor job with their strategy.