Hybris is an ecommerce product platform that is used to address a family of products involving Customer Experience and Management. Hybris is not a single product like SAP ERP or SAP BW system, rather it is a group of products to provide end to end customer engagement experience.
SAP Hybris is also different from SAP Hybris Cloud for Customer, which is a cloud based CRM application that has been recently renamed by SAP as SAP Hybris C4C solution. Hybris offers product for Commerce, Billing or Revenue, Sales, Service and Marketing and SAP Hybris Marketing is completely different from the Hybris Commerce.
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