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What is CRM?

Customer relationship management (CRM) is a technology for managing all your company’s relationships and interactions with customers and potential customers. The goal is simple: Improve business relationships. CRM solutions increase your profitability by streamlining administrative processes in your sales, marketing, and service divisions, and letting you focus on building and maintaining the customer relationships that matter.
Imagine misplacing customer contact information, only to learn that your delay resulted in losing your client to a competitor. This will never happen as CM is a centralized and automated system, which will never let your people lose track of customer interactions and miss business opportunities.
How CRM help your Business?
1. Identify and Categorize Leads
A CRM system can help you identify and add new leads easily and quickly, and categorise them accurately with complete, accurate, centrally held information about clients and prospects, sales and marketing can focus their attention and energy on the right clients.
2. Offers Better Customer Support
Today’s Customer need helps anytime and anywhere they’re without any interruptions, This can be achieved by using CRM, as CRM system can help you provide the high-quality service that customers are looking for.
3. Work From Anywhere
As CRM is a cloud-based Software, It is possible for anyone to access from anywhere, anytime and user-friendly so the employer doesn’t need to meet everyone in person.
4. A cloud-based CRM offers you,
• Faster deployment
• Automatic software updates
• Cost-effectiveness and scalability
• The ability to work from anywhere, on any device
• Increased collaboration
Do you need it?
No matter how large or small your business is, having all of your customer and business data in one place will undoubtedly make your life easier, and your business more efficient. Have you ever found yourself needing a piece of information, but not being entirely sure where to find it? You know you spoke to that customer about their order, but was it by email? On social media? Did you talk to them on the phone?
They say you have to spend money to make money, and that’s certainly true of CRM. By streamlining processes, improving productivity, and developing more leads, a CRM can pay for itself in double time.