Mobile apps are not just a channel to reach customers and prospects. It influences lifestyle and used to build trust, which in turn creates massive awareness and influence people’s purchasing decisions. But the effectiveness of mobile apps, after the tedious mobile app development / Android, iOS process is closely and painstakingly tied to the user experience, meaning its performance determine its usefulness, obviously. And if your app does not garner lots of downloads and enjoy high usage, then it may not have achieved its full potential yet.
And if you, as an app developer, want to achieve the feat of building a very successful masterpiece, you have to make the leap and fix all technical issues that will get in the way. Because, if you think about it, all apps fail for reasons that are solvable but were not solved. And if you already have a fully-built app, or want to build one, you will need to know the most important reasons that could cause your app to fail. Apparently, that is what this post is written for – to discuss outstanding reasons why most apps fail. With that in mind, it is time explore the top 3 must-know reasons that can cause your app to suffer the terrible fate of getting only a few downloads and then the app is abandoned on people’s devices.
1. Lack of personalization
Personalization is one of the most important and relevant concepts in modern mobile app development / Android, iOS process yet. In fact, it is the pillar of mobile user experience. This is because a personalized mobile app offers a lot of benefits to its users in a unique way by giving users contents that are targeted and specifically tailored to their needs, interests, and location. That is why all the best apps on the market offer personalization to users. With it, you could do lots of things.
To shed some light on its immense importance to user experience, here are 5 benefits to explore;
• Used to drive more purchases enormously
• Helps to retain users significantly
• It boosts user engagement tremendously
• Build loyalty
• Increase awareness, among other benefits
And here are some listed ways by which professional brands personalize their mobile UX.
• Personalized user interface.
• Personalized content
• Push notifications
• Personalized recommendations
• Location-based personalization
So whether it is app screenshots, icons, or anything else, it must be designed to appeal to each targeted users.
2. Bug and other errors that impact user experience negatively
Nobody will want to use apps infested with bugs, glitches, and other technical issues. According to studies, 84 percent of people are turn-off by apps with glitches; bugs or reports keep popping up, which is totally understandable. Even though it is avoidable, many developers still make this mistake. So if it happens, step in and fix it immediately. If you do not, your app will inevitably fail. Because once the bad reviews keep pouring in tens or hundreds of thousands, it may be too late to do something. (Reputation is ruined).
So how do you avoid this problem or deal with it efficiently? Listed below are 8 ways to do that:
• Review your own code continuously
• Look at the logs continuously, especially during the mobile app development / Android, iOS process.
• A separate codebase that is problematic
• Keep writing unit tests
• Allow looking at the compiler warnings
• Be focused on the task at hand so that you do not make mistakes
• Keep using existing libraries
• Do not over complicate things, unnecessary
3. Poor execution or wrong ideas
This is another huge common problem that has caused a myriad of apps to fail. If you have brainstormed and come up with an amazing app idea, you will know that it is an overwhelming experience, especially if you think that the idea is awesome. Sometimes, it is a practical and achievable idea that is very suitable for an app.
However, there are way too many cases where your big idea is nothing but a pipe dream or a simple ridiculous concept from a naïve mind. And the worse thing about it is that you are totally oblivious to the fact that it is not viable or attainable. Since it is you that come up with the idea, you would be the last person to notice. And if this happens, your app will fail if you go ahead and do the mobile app development / Android, iOS.
Also, poor execution could be the reason for app failure. Maybe, you did not follow app stores guidelines or fix the launch date at the worst possible time of the year. However, in most cases, you can do something about it.
Here is what to do that will help;
• Do extensive research on the market.
• Look at competitors. Know what they are doing.
• Clearly define your niche or target market.
• Do mobile app testing when you are developing the prototype.
The mobile app market is saturated with millions of apps. It is easy for your app to get lost in the crowd if you do not boost its competitiveness immensely. In order to do that, you need to personalize the concept of your app, prevent or fix bugs, glitches and other technical issues before they define your app.
Also, you need to make sure that your app idea is worth something and execute it efficiently. This way, you will prevent your app from failing, which will make the mobile app development / Android, iOS effort a waste of time.
Ricky Brown is an energetic content strategist and marketer at App Development Companies.