RokBlok by Pink Donut Before Shark Tank


The world’s smallest, wireless record player, RockBlock is capable of playing your favourite records simply by riding on top of them

The world’s smallest, wireless record player, RockBlock is capable of playing your favourite records simply by riding on top of them. Not only can you enjoy music through its built-in speakers, but you can wirelessly sync it to any Bluetooth device for a bigger sound. Indefinitely portable at only 4 x 2 inches long, it can easily be taken with you on-the-go, so that you can listen to your favorite tunes anywhere.

The brainchild of Logan Riley—a former Creative Education Lead at Apple, the RokBlok was put together as a product for his company, Pink Donut. Tired of not having control at his previous jobs, he had decided to launch his own startup in 2015. An idea company, that is, one that creates products with no set genres or medium in mind, it eventually gave rise to its first creation—an app called LookFor, which allowed users to find their friends in dark areas such as movie theatres and festivals. A major hit, it ended up being featured in several publications including Yahoo and TechCrunch.

From there, he eventually came up with an idea for a hardware project—a small, wireless speaker that can play vinyl records. A portable alternative to records players, it would take up significantly less space in one’s home. With his goal set, he spent $2,000 on materials and began to tinker with the first prototype. Many hours of hard work later, he had developed a gadget that was able to spin and sing smoothly.

In need of more funding, Riley launched a Kickstarter campaign, something that he was familiar with as he had previously used it for fundraising. Launched in December 2016, the Rokblok project quickly proved to be a hit. Within just a few day’s time, they had reached their goal. By the time the campaign ended, they had raised over $351,000.